safe, healthy, green products
Spring Festival Gala on HNTV in 2007
Spring Festival Gala on HNTV in 2009
I Want to Appear on the Spring Festival Gala in 2010
Came on board as the presenting sponsor of both the Spring Festival Gala and 3.15 Gala on CCTV-1; exclusive naming sponsorship of the Taste of China on CCTV-1; joint launch of public benefit activities of offering free lunches in Southwest China titled “Focus on Growth and Nutritional Lunch – Make Donation of Good Oil to Charity”; exclusive naming sponsorship of What’s the Super Delicious on both Chongqing Satellite TV and Guizhou Satellite TV as well as The First Viewers Festival on Jiangxi TV
315 Evening Party
Chinese Taste
The First Audience Festival in 2015
A large variety show Happy Chinese, specially sponsored by DaoDaoQuan, was broadcast on CCTV-1, Telling touching stories about the struggle, wisdom, and courage of Chinese;DaoDaoQuan served as the contributing sponsor to premier the PhantaCity, an annual original variety show mega-hit on Hunan Satellite TV;
DaoDaoQuan fully embarked on the journey of brand building through investment in TV programs all the year round. It became the title sponsor, throughout the year, of the popular variety show Open the Door Down aired on CCTV-3, the exclusive title sponsor of the variety show Dream Space on Hunan Satellite TV, and the designated oil for three popular food variety shows – Back to Field, Chinese Restaurant, and The Inn.
Purchased exclusive naming rights to the Spring Festival Gala for Global Chinese Overseas and the large-scale comedy reality show Top Surprise on Hunan Satellite TV, and continued to deepen strategic cooperation with CCTV and other high-end media outlets, with a focus on promoting the building of DaoDaoQuan into a strategic core market brand;
Top Surprise
Silver Award of IAI International Advertising Award
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